Verizon is slowly buying all the components needed to become the world’s top global media company, and in their quest to the top, they’re also buying everyone’s data.
Early Monday morning, the famous telecom provider announced the purchase of Yahoo! in an attempt to compete for digital advertising revenue. Verizon believes that the combination of Yahoo! and the 2015 purchase of fellow internet titan AOL will provide the company enough web traffic for more digital advertising.
Traffic from Yahoo!’s organic sites like News, Sports, and Finance alone collects hundreds of millions of viewers, without adding the traffic from owned sites Flickr and Tumblr. The US comScore places Yahoo at No. 3 for digital properties and the accumulated traffic from AOL and Yahoo’s content sites will boost Verizon’s web traffic, which in turn creates greater advertising revenue.
Currently, search engine king Google has the most digital online advertising and is closely followed by social media giant Facebook. Both companies have the most daily visitors, with Google attracting 3.5 billion searches per day and Facebook drawing in 1.09 billion daily users.
With Yahoo!, Verizon can now fully compete with content, social networking and a widely used search engine.
But more traffic equates to more stored user data, and based off their goal to gain more revenue through digital advertising, Verizon’s number one concern isn’t user privacy.
Two of Verizon’s search engines already don’t have the best reputation when it comes to search privacy. AOL already shook user’s trust back in 2007 when the company published anonymized search terms.
Yahoo!’s respect for privacy isn’t much better according to a survey conducted by CNET in 2007. Yahoo! holds onto user’s search history and data for 13 months, and uses identifiers like cookies and the IP address of users to paint a picture of them, which doesn’t leave searchers completely anonymous.
Organizations like the Center for Digital Democracy has requested that the FCC and the Justice Department to “scrutinize” the merger
For users who aren’t comfortable with a company writing down the topic of every search, Galaxier is a secure, encrypted search engine that respects user privacy. Unlike Google, Yahoo! and Bing, Galaxier prizes user privacy and doesn’t record user search information, so all users have peace of mind knowing that their search history isn’t being tracked or potentially sold to third-party companies.
In their quest of reconstruction, Verizon has two options: follow the footsteps of other giant corporations and keep tabs of user’s habits, searches, and location, or pave a new road and give people the privacy they deserve. Unfortunately, they opt for digital advertising and have no problem using people’s data.
For those who don’t want to leave their privacy at risk with other popular search engines like Yahoo! and Google, check out Galaxier and receive the privacy you deserve.